2021 ANA/BAA Marketing Law Conference
Most celebrities from every field (whether it be music, sports, or film) want to be an entrepreneur. While highly compensated endorsement deals have not gone away, many celebrities look for opportunities to bolster their portfolio of brand partnerships with a potential “homerun” by taking a smaller upfront fee in exchange for equity in the company. Our panel will discuss the complex business and legal issues for the talent and the company presented by the structure of these arrangements.
Moderator: Robert DarwellPartner
Sheppard, Mullin, Richter & Hampton LLP
Segun Aluko
Associate
Sheppard, Mullin, Richter & Hampton LLP
Meg Wilson
Special Counsel
Sheppard, Mullin, Richter & Hampton LLP